Contributed by Deborah M. Colon-Mateo, PCAM
In the past decade, the advancement of digital tools, smart devices, and enhanced connectivity has strongly altered community associations. From template-driven management to enhanced experiences, tech transformations have revolutionized community associations and will continue to shape the industry’s path.
THE DIGITAL TRANSFORMATION
Traditionally, community management incorporated manual paperwork, on-site visits, and drawn-out communication processes. Today, tech transformations have simplified administrative tasks. Community management software allows community managers and staff to digitize financial operations, monitor maintenance requests, and communicate with residents using online gateways, significantly enhancing operational efficiency.
SMART COMMUNITIES
Smart devices and instruments can monitor everything from security and energy consumption to waste management. For example, intelligent security systems expedite remote monitoring and access control, increasing safety. Smart devices also help community associations reduce energy costs and environmental impact. These innovations benefit the bottom line and contribute to more sustainable, eco-friendly community associations.
VIRTUAL MEETINGS AND ENGAGEMENT
The COVID-19 pandemic accelerated the acceptance of virtual meetings and message tools within community associations and other industries. Virtual meeting options for board meetings, town halls, and community engagement have become an established norm. These advanced technologies provide greater availability for residents with busy schedules or mobility issues and encourage a more inclusive and engaged community.
Tech transformations have made digital facilities and amenities platforms are commonplace in modern community associations. Through smartphone applications, residents can conveniently reserve amenities such as pool facilities or community rooms. Communication apps and platforms connect neighbors, facilitate event planning, and share real-time community updates. These tools adopt a sense of community, establishing stronger connections between residents and their associations.
WEBSITES AND SOCIAL MEDIA
Static information gateways have evolved to dynamic centers for communication and engagement. They provide residents easy access to important agendas, announcements, forms, governing documents, and minutes. Social media platforms offer associations the ability to connect with residents, share news, and respond to inquiries promptly. Furthermore, these platforms create opportunities to highlight events and achievements that encourage a profound sense of belonging.
DATA-DRIVEN DECISION-MAKING
Integrating data analytics and reporting tools empowers community associations to make informed decisions. Associations can identify trends and areas requiring improvement by analyzing data encompassing finances, maintenance records, and resident feedback. Predictive analytics are pivotal in anticipating maintenance requirements and enable proactive planning that eventually leads to cost savings.
THE FUTURE OF TECHNOLOGY
Technology holds great promise and can launch a range of transformative trends and possibilities in community associations. Blockchain technology is poised to revolutionize governance, securing transparent and secure record-keeping practices. It also can offer decentralized solutions to various challenges, surpassing the sphere of cryptocurrencies.
Incorporating technology offers improved operational productivity, enhanced resident experiences, and promotes more sustainable, connected communities. Associations accepting these innovations will be better positioned to succeed. Technology can enhance every aspect of community living and make it more convenient, comprehensive, and ecological.
Deborah M. Colon-Mateo is director of operations at Saguaro Ranch POA in Tucson, Ariz. She holds a doctorate in business administration.
» Learn more about the latest technological developments in community management in “Embracing Innovations” from the January/February 2025 issue of CAI’s Community Manager newsletter.
